Part of the all-American, all-star trio comprised of Katie Ledecky and Michael Phelps, 19-year-old Simone Biles became a household name after her stellar performance in the 2016 Olympic Games in Rio. But before she was a 4X gold medalist, (although after she was already a world champion) we partnered with the folks at Fairlife to create the Core Power Protein "Choose to Be Awesome" campaign, featuring the Houston native herself.
Our team was tasked with creating an in-store and OOH campaign designed to bring Awesome into people's everyday lives, plus the below spot that aired during NBC's primetime coverage of the 2016 games, as well as the Today Show and Good Morning America.
Winner of:
2016 MarCom Awards, Platinum
2016 Telly Awards, Bronze
2017 Hermes Awards, Platinum
2017 Communicator Awards, Platinum
Choose to be Awesome
Three time world champion gymnast Simone Biles, in a commercial we produced and directed for Core Power. We worked with the wonderful people at UpShot in Chicago to collaborate and create. Thanks to this great group of folks below!
Client: Core Power
Agency: Upshot
Production Company: Tim Tadder Studios
Director: Tim Tadder
Director of Photography: Garrett Marks
Producer: Dahlia Snyder
Gaffer: Shawn Soliz
AC: Andrew Olson
DIT: Nathan Lindstrom
Sound Operator: Kent Ohler
Original Music Score: Comma Music
UPSHOT AGENCY
Hutson Kovanda
SVP Creative Services
David Nigh
Sr Creative Director
Sherry Borchelt
Art Buyer
Ellen Israel
Producer
